What Breast Cancer Is and Is Not ? Those Emergency Blues

Susan G. Komen Run for the Cure doesn?t have much of a direct presence on this side of the border, so I could watch the recent public relations train wreck here with a sort of Olympian dispassion and, I have to admit, grim satisfaction. Frankly I?ve never been a fan of ?Komen?s ?pinkwashing? everything related to breast cancer, which seemed to both infantilize breast cancer sufferers and trivialize the larger social and health care issues related to the disease. Breast cancer sufferers need dignity and real research, I think, not pink ribbons used as a marketing tool for corporations. My mother died of breast cancer, you see, and my mother-in-law had a lumpectomy and radiation therapy six years ago, so I tend to wear these things on my sleeve.

So this video, which is making the rounds on the Interwebs, provides an antidote to all of Komen?s nonsense, and spells out as much dignity and courage as one could

want in a YouTube video. Warning: delicate flowers easily offended by surgical scars may want to leave the room, or at least avert their eyes.

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Breast cancer, Komen, Pink ribbon, pinkwahing, Public relations, Susan G. Komen for the Cure

This entry was posted on Sunday 05 February 2012, 1006 and is filed under Before I Start Throwing Things, I'd Better Write This Down, Navel Gazing, Teddy Bears, Ribbons and Wristbands Make It All Better. You can follow any responses to this entry through RSS 2.0. You can leave a response, or trackback from your own site.

Source: http://torontoemerg.wordpress.com/2012/02/05/what-breast-cancer-is-and-is-not/

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