The Nokia Lumia 1020 is easily the best Windows Phone device ever introduced. The handset comes with a 4.5-inch screen, a strong processor and a shockingly fantastic camera in the 41-megapixel PureView. And in keeping with Nokia's previous moves, the company is offering the smartphone in several different colors to ensure it appeals to the widest swath of consumers. Enterprise users, however, need not apply?this is a decidedly consumer-focused product. The hype surrounding the Windows Phone-based device is understandably strong. Microsoft and Nokia both believe the smartphone could be a winner, and judging by its specifications alone, there's no reason to suggest otherwise. But the trouble for both companies is that features are not the only factors that today's buyers care about. To be successful in the marketplace Nokia will need to do something truly special. If history is to be our guide, though, Nokia hasn't done anything special in years. So, the Lumia 1020 could be in for some trouble. Nokia must recognize this and address the challenges facing the Lumia 1020 before yet another handset fails in the market.
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